Above is Draplin’s Superbowl Logo, one of eight logo redesigns commissioned by the New York Times:

There has long been a logo on the Super Bowl field. Only now is there a field on the Super Bowl logo.
For something designed to market the N.F.L.’s biggest game, the official logo featured no football until Super Bowl XXVI, no nod to the league’s familiar shield until Super Bowl XXXIV and no hint to the two conferences that send representatives until Super Bowl XL — not counting the first game, which was not called a Super Bowl at all.
But the 43 Super Bowl logos illustrate more than an annual championship. They draw a line through the league’s growth, the trends of graphic design, even the vagaries of one nation’s popular culture.

See all eight designs.