Storm Trooper in a Snuggie, originally uploaded by emotionaltoothpaste
No stimulus needed on the Snuggie front: Marketing’s New Red-Hot Seller: Humble Snuggie:
The Snuggie blanket launched nationally on direct-response TV in October, just as the economy was slowing to a crawl, so the timing seemingly couldn’t have been worse. However, it turns out the timing couldn’t have been better.
The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube. Fox News honed in on a woman wearing a Snuggie as she braved the cold attending Barack Obama’s inauguration on Jan. 20, five days after Ellen DeGeneres donned one on her daytime talk show.
The makers of the Snuggie have made almost $40 million. There is no commentary worthy of this figure.