Alternative Olympic 2012 Logos by Daniel Eatock. Both alternative logos are a composite of two icons: the Olympic Rings, created in 1913 by Pierre de Coubertin and the RAF Roundel, associated with British pop art of the 1960s, appearing in paintings by Jasper Johns and Peter Blake.

The first alternative logo features equal sized rings and the second alternative logo features the five colored rings and the white space that separates them all with the same surface area.