Peter Saville : “If Your Place Needs a Slogan, It Has a Problem”

Manchester

I was not interested in an official city logotype or a slogan. City logotypes do little and slogans are a sign of insecurity. If your place needs a slogan, it has a problem. A brand is not just a logotype, it’s a set of values that are communicated through actions. 

via 'If Your Place Needs a Slogan, It Has a Problem': A Conversation with the Creative Director of Manchester – Arts & Lifestyle – The Atlantic Cities.