I have a special place in my heart for examples of mass customization in the marketplace (hello Muppet Whatnot Workshop). Disney announced a Build Your Droid at the Droid Factory at the Hollywood Studios Tatooine Traders opening this year:

“We began discussing the Droid Factory in 2009,” explained Cody. “We know that personalization is an important aspect of the popular build-your-own light saber experience. We felt the same thing could be done with action figures but on a much larger scale.”

Large scale indeed – the Droid Factory has 71 different pieces to create the 3 ¾-inch figures! To get started, guests chose a dome, a body and legs offered in a variety of colors and styles (Cody said that availability of various parts and colors may change). There are optional third legs and novelty hats that can be added.