This Isn’t Logo Design We Can Believe In

I’ve discussed the Obama campaign logo and visual identity previously and with the polls showing, if the election were held today, Obama winning well over 300 electoral votes, Brand Obama has reached national saturation. Besides his policy positions (the superiority of which I won’t discuss here) the focus has been on his campaign’s well organized and executed campaign, including the very well developed visual identity. But the madness below has to stop. Please.
DIY Obama Logo - That One
This is of course in response to Senator McCain’s bizarre third person soliloquy on house rescue plans culminating in the Senator calling Senator Obama, “That one.” The That One ’08 website is fairly funny, and is set to be today’s most emailed link (and make the owner some advertisement money and T-shirt cash).
I feel a bit queasy even calling this out since I don’t believe the author is trained in design, and all of the shibboleths and nomenclature which comes with the profession. But the author’s butchering of Obama’s logo is just horrible; well intentioned, but horrible. I’ve already gotten complaints from my friends questioning why I would complain about something as “trivial” as typeface choice with others positing that they used a different font to differentiate themselves from the campaign. Frankly, I think whomever created this is well intentioned, just design illiterate. Which is fine, because not everyone cares what kerning is or that there are two typefaces used in the NYC Subway system which look very similar (Aksidez Grotesk & Helvetica).
The reason this logo even stand out is because the original is so very well designed and executed. But part of this is the result of the Obama campaign releasing 14 logo versions covering groups as diverse as the LGBT community to sportsmen to Republicans to National Delegates to Environmentalists. There are even third-party logo creators to customize to “O” logo. You don’t see McCain supporters remixing the McCain-Palin logo. Which goes to show that the visual identity which was created around Obama has moved past the simple logo to something which people identify with and appropriate to their own cause or want (myself included). I don’t believe the logo made the man; rather, the logo was created around the man and ideas, which reinforced the visual identity. I would not be surprised to see case studies and undergraduate courses revolving around the Obama visual identity in the near future.
Which brings us back to the remixers and DIY logo enthusiasts: keep on supporting Obama in your way; but please, aspire to make it better. Design a logo we can believe in!

Wednesday, Debate Trippin’, SUPERLinks

I’ve been super busy, so posting was light. Here are a ton of links for your viewing pleasure.

Eisenman’s DAAP Building Requires $4.5 million $6 million $10 million Facade Renovation

03 UCC-DAAP Exterior 001
03 UCC-DAAP Exterior 001, originally uploaded by darajan

Peter Eisenman’s Aronoff Center at the University of Cincinnati is in need for a $4.5 million façade renovation (pdf):

Façade renovation of the Aronoff Center. The Aronoff Center is a six-story structure built in 1996 with an exterior insulation and finish system (EIFS), window assembles, and a single-ply membrane roof with associated flashings consisting of a floor plate of approximately 130,000 gross s.f. total area. This project will renovate/restore the existing building envelope and complete renovation to exterior wall systems and interior finishes/assemblies damaged as a result of moisture or water damage.

The first part of the design will include all forensic investigations to develop the Program of Requirements to eliminate the migration of moisture, establish the priority of work scope with schedule and budget. The University will provide a previously commissioned façade investigation report upon request.

The second part of the design phase will include design document preparation for construction, bid/award, contract administration of construction and project closeout. Construction phase sequencing will be required to facilitate the existing building’s operations, as well as those of the surrounding buildings, throughout the construction period.

The total cost is budgeted at $4.5 million with design services starting in January 2009, construction contracts completed by April 2011 and professional services completed July 2011. When I attended UC, the Aronoff Center’s piazza skylights were replaced and the interior plasterboard in many areas were also renovated. This will be the second major renovation to the brilliant, if functionally challenged, building.

As Eisenman’s projects in Ohio go, he is now 2-for-3 in projects needing extensive repair; the Wexner Center at the Ohio State University built in 1989 was renovated in 2005 to secure the building envelope, control interior moisture and to calibrate gallery natural light (Renovation fact sheet pdf). No word yet if the Columbus Convention Center, built in 1993, is in need of repair. Or if batting .667 will get Eisenman into the Hall of Fame.

Update 28 OCT 2011

From an article from last year, construction costs have ballooned up to $6 million, including a complete facade replacement and internal improvements:

So when Ms. McGrew went to see Mr. Eisenman to discuss the exterior—”as a courtesy,” she says—Mr. Chatterjee came along. So did Mr. McInturf. Mr. Eisenman sided with Mr. Chatterjee—the colors were crucial, he said, not for aesthetic reasons, but because they constituted an essential notational element of the design. That tipped the scales in favor of preservation­—and against the black-and-white scheme. Next summer, when repairs begin, the exterior’s original colors will be restored.

The colored aluminum will cost about $6-million; the different finishes required for the Eisenman-in-black-and-white scheme would have cost a little more, Ms. McGrew says. The whole complex will be reroofed at the same time, and it may get some interior upgrades too—the carpet is worn, and the drywall has taken a beating in places where students use the building heavily.


Update 27 Apr 2012
DAAP Sunset

This post is becoming somewhat of an update hub to the continuing problems the University of Cincinnati is having with the DAAP building. Here are some older documents, which I found after seeing so many people visit this post.

Submitted by the University to the Ohio Regents in September, 2010 to bolster a tuition rate increase, this interesting document lays out the total facade and roof renovations to cost $20,900,000 which will be financed with a 20 year bond:

DAAP Façade Improvement and Roof Replacement ~ $20,900,000 The primary purpose of this project is to remediate water damage and renovate the Aronoff Center which houses the nationally-ranked College of Design, Architecture, Art and Planning. The project entails the investigation of the extent and causes of the water infiltration into the Aronoff Center and renovation of the façade to both correct the exterior detailing, in a manner that both facilitates long-term building maintenance and ensures the continued image of the building, and prevent future damage. The replacement of the roofs on the entire DAAP complex is also included in this scope of work. The DAAP Façade Improvement and Roof Replacement project was approved within the Capital Budget for Fiscal Year 2010-2011 on June 22, 2010; University debt authorization for the project was also received on June 22, 2010. The project is currently in design and is scheduled to be placed out to bid in January, 2011. Contract awards are expected in April 2011; construction is expected to commence in May 2011 with an estimated completion date of June 2012.

The University of Cincinnati estimates that $20,900,000 in total debt authority is sufficient to fund the $19,500,000 in project costs and estimated debt issuance costs. Moreover, the institution estimates the average annual debt service for this project to be $1,600,000 based on a 5% annual interest rate; which will be repaid over 20 years with undesignated general funds.

The University of Cincinnati September 2010 Fee Pledge Request

Next up is a document dated October 10, 2011, when KZF Architects issued UC Project No 06087A Addendum 04 and Project Manual, which listed the following bid amounts for the Facade renovation:

Estimate
General Trades ContractEstimate $9,691,000
Plumbing and Fire Protection Contract $50,000
HVAC Contract $56,000
Electrical Contract $5,500
Total Estimate $9,802,500

So to do simple math, the University is estimating that the facade and the roof will both each cost $10 million, and they might as well mobilize contractors at the same time to reduce time and overhead. What I can’t find are the bids for the roof renovation.

By my count, this will be the third time the roof has been renovated:

  • 1997/1998 Skylight and water penetration renovation
  • 2002 Water penetration issues, causing repair and renovation
  • 2012 Roof renovation


Update 28 May 2012
An alumnus writes in with Photos of Peter Eisenman’s DAAP Building Renovation.


Update 25 Oct 2012
Check out the Aronoff Center Renovation Webcam.

Staring at the Abyss

Crisis? What Crisis?Crisis? What Crisis?, originally uploaded by miguel valle de figueiredo

Both the TED Spread and LIBOR, lending rates banks are willing to lend money to one another which illustrates measures of risk, are off the charts today. The TED Spread is at 3.81% and LIBOR is at 5.33%. AND California is seeking $7 billion in emergency loans because they can’t secure cheap short-term credit. AND new jobless report came out showing 159,000 new jobless, lucky duckies.
Right now as of 1121 EST the markets are up, probably in the hope that the House will pass the bailout bill. Right now there are two Democrats and two Republicans who have switched from “nay” to “aye,” the previous bill only needed 12 votes to pass. I would look for both sides of the aisle to flip 6 each to “aye.” If you want a play-by-play, this Daily Kos thread is useful.
If the House Republicans continue to play chicken with the economy, then Monday’s losses will be just the beginning.

Yalies, Take Advantage

Library StacksLibrary Stacks, originally uploaded by plemeljr

If I was attending Yale this fall, or could afford to take the MEDIUM FAST TRAIN to and from New Haven to sneak into campus like some 1980’s plot device, and had my choice of first semester classes, these would be my top three seminars I would fight to attend:

  • The Construction of Exactitude: Classicism and Modernism

    This seminar critically considers modern classicism not only as a compositional design method and as an evocation of precedents, but also as a language of clarity, reduction, and economy resistant to an unquestioned avant-gardist predilection for the “new.”

  • Modernism and Environmentalism in the Twentieth Century

    The seminar explores connections among the social, technological, and formal proposals of architectural modernism as well as the connections between the growing concern over the destructive nature of human interaction with the natural environment.

  • Opulence and Excess: The Architecture of Techno- Romanticism

    This seminar posits that during the past decade digitally produced architecture based on geometric, mapping, and performance-based ambitions has failed to yield the intended results.

Go forth Yale students, and earn your degree.